The Company That Broke the Kickstarter Fashion Project Record with Its Bra
Since Knixwear was created in 2013, the company has sold over 1 million bras and pairs of underwear. The intimates brand broke Kickstarter records with the most funded fashion project in the history of the site. Their 8-in-1 evolution bra did $1.6 million in pre-sales.
Joanna Griffiths, Founder and CEO of Knixwear joins Cheddar to explain how she got the idea for her company. Griffiths wanted to create clothing that adapted to the needs of women. Knixwear has been committed to making active women intimates, and they classify intimates as anything that touches a person's skin.
In the coming months, Knixwear is looking to launch a t-shirt that will help manage underarm sweat. Griffiths said the company will also debut a heavy-duty sports bra that, the entrepreneur claims, will blow the competition out of the water.
Studies show about half of Americans will experience a layoff in their lifetime. Cheddar News' Ready4Work docuseries on Thursdays at 8:30pm provides tips in its latest episode on what to do if you get that pink slip.
A federal judge in New York has dismissed a lawsuit that accused McDonald’s and Wendy’s of misleading consumers with ads that show bigger, juicier burgers than their restaurants actually serve.
