The Company That Broke the Kickstarter Fashion Project Record with Its Bra

Since Knixwear was created in 2013, the company has sold over 1 million bras and pairs of underwear. The intimates brand broke Kickstarter records with the most funded fashion project in the history of the site. Their 8-in-1 evolution bra did $1.6 million in pre-sales. Joanna Griffiths, Founder and CEO of Knixwear joins Cheddar to explain how she got the idea for her company. Griffiths wanted to create clothing that adapted to the needs of women. Knixwear has been committed to making active women intimates, and they classify intimates as anything that touches a person's skin. In the coming months, Knixwear is looking to launch a t-shirt that will help manage underarm sweat. Griffiths said the company will also debut a heavy-duty sports bra that, the entrepreneur claims, will blow the competition out of the water.

More In Business

Poll Shows Growing Economic Anxiety Under Trump

A new AP-NORC poll finds Americans are increasingly worried about their ability to find good jobs and keep up with rising costs under President Trump.

The Louvre Heist: Thieves Pull Off Four-minute Jewel Job

In a daring daylight robbery on Sunday, thieves used a basket lift to scale the Louvre’s facade, smash display cases, and steal eight priceless jewels.

Trump Admin Reverses Course On Student Loan Forgiveness

The Trump administration has agreed to resume processing student debt cancellations under two key income-driven repayment plans it had previously limited.

Trump Cuts Off Colombia: “No More Payments, No More Subsidies”

President Trump announced Sunday that the U.S. will halt all payments and subsidies to Colombia.

Americans Rally Against Trump In ‘No Kings’ Protests

Millions of protesters flooded cities nationwide on Saturday for “No Kings” demonstrations denouncing what they call President Donald Trump’s authoritarian turn

Passports of Privilege: Inside the World of Citizenship by Investment

Chris Willis, Managing Partner at Latitude Group, on how high-net-worth families are unlocking global access through strategic citizenship planning.

Credit Scores Made Simple: Kikoff’s Cynthia Chen on a Smarter Path

Cynthia Chen, CEO of Kikoff, shares how their membership app helps users build credit with zero fees, no interest, and smart tools that make every point count.

Big Business This Week: All about the shutdown economy

We spoke to an economist about the impact of the shutdown on the U.S. economy

CNN Streams Its Way Back: $7 for Full Access

CNN is launching a new “All Access” streaming subscription in the U.S. on October 28th, priced at $6.99 a month, or just $69.99 if you sign up for a full year.

Tariffs Turn Ikea’s “Low Price” Promise Upside Down

IKEA is being forced to raise prices on some furniture in the U.S. as Trump‑era tariffs raise import costs.

Load More