Amee Shah, Group Creative Director for Droga5, discusses the business of Super Bowl commercials and why the ad space is so valuable. Droga5 is producing Sprint's big game ad this year.
Shah explains a good Super Bowl commercial usually has lots of humor and is authentic to the product or brand. This year Shah is looking for lots of humor and lots of celebrities.
Shah says the future of Super Bowl advertising is "real time" ads where companies react to whatever's happening in the game. Shah explains that as television viewership becomes more and more fractured, a live event like the Super Bowl is incredibly valuable. A 30-second ad is expected to cost over $5 million this year.
David Branch of Wells Fargo explains why cocoa prices are falling but some candy costs remain high and when consumers may finally see relief at checkout.
Colonel Chris Hadfield, astronaut and best-selling author, breaks down Artemis II and why NASA’s next crewed mission is key to returning humans to the Moon.
Ben Geman, Energy Reporter at Axios, explains how the Iran war could reshape global energy—disrupting supply, shifting power, and accelerating a new regime.
Emily Peck, National Correspondent at Axios, explains why office vacancies hit 21% despite RTO pushes, highlighting a lasting shift in how Americans work.
Tobias Bauer, CEO & President of Rolling Stock at Siemens Mobility North America, shares insights on a $220M investment reshaping U.S. rail infrastructure.
Kory Kantenga from LinkedIn unpacks how the US added nearly 3x the expected jobs in March, and whether it can last as the Iran war reshapes the economy.
U.S. Air Force pilot Tyler Lucas beat 199 competitors on Beast Games Season 2 to win $5.1M. He joins us live to share how discipline and loyalty won the game.
