Amee Shah, Group Creative Director for Droga5, discusses the business of Super Bowl commercials and why the ad space is so valuable. Droga5 is producing Sprint's big game ad this year.
Shah explains a good Super Bowl commercial usually has lots of humor and is authentic to the product or brand. This year Shah is looking for lots of humor and lots of celebrities.
Shah says the future of Super Bowl advertising is "real time" ads where companies react to whatever's happening in the game. Shah explains that as television viewership becomes more and more fractured, a live event like the Super Bowl is incredibly valuable. A 30-second ad is expected to cost over $5 million this year.
Beyond Meat reported that it failed to meet market expectations during its quarterly revenue report, as the company has faced weakening demand for its plant-based meat products.
Finding a new job is an emotional journey in itself and one woman is looking to get back into the workforce after some time off. Cheddar News' docuseries Ready 4 Work profiles her as she works through her job search.
Virgin Galactic has announced plans to pause flight operations next year so they can focus more on developing its next-generation delta class spacecraft.
