Amee Shah, Group Creative Director for Droga5, discusses the business of Super Bowl commercials and why the ad space is so valuable. Droga5 is producing Sprint's big game ad this year.
Shah explains a good Super Bowl commercial usually has lots of humor and is authentic to the product or brand. This year Shah is looking for lots of humor and lots of celebrities.
Shah says the future of Super Bowl advertising is "real time" ads where companies react to whatever's happening in the game. Shah explains that as television viewership becomes more and more fractured, a live event like the Super Bowl is incredibly valuable. A 30-second ad is expected to cost over $5 million this year.
Spotify cut nearly one-fifth of its workforce, or about 1500 staffers, representing the third round of layoffs this year.
After rallying for five straight weeks, stocks fell after the opening bell on Monday as investors await labor market data later in the week.
It's the beginning of the great wealth transfer, according to UBS.
Fed Chair Jerome Powell said higher rates are here to stay for now.
Jenna Helwig, food director at 'Real Simple,' joined Cheddar News to provide tips on how to save on purchasing kitchen gadgets ahead of the holiday season and which essentials are needed when cooking.
You may soon be able to charge your car while driving. Cheddar News explains.
The holiday season is underway and it's a good time to put your Christmas tree up if you haven't already. But making your home festive can be costly. Cameron Forbes, founder of Forbes Functions, joined Cheddar News to provide tips for decorating on a dime.
Google is moving forward with its previously-announced plan to delete inactive accounts and all associated data.
Federal regulators are investigating Chevrolet Volt hybrid cars after some drivers reported issues including sudden power loss and failure to restart.
Fed Chair Jerome Powell weighed in on interest rates, some of Tesla's cybertrucks have been delivered, Apple and Paramount have reportedly discussed bundling their streaming services together and Panera Bread has reportedly filed to go public.
