Amee Shah, Group Creative Director for Droga5, discusses the business of Super Bowl commercials and why the ad space is so valuable. Droga5 is producing Sprint's big game ad this year.
Shah explains a good Super Bowl commercial usually has lots of humor and is authentic to the product or brand. This year Shah is looking for lots of humor and lots of celebrities.
Shah says the future of Super Bowl advertising is "real time" ads where companies react to whatever's happening in the game. Shah explains that as television viewership becomes more and more fractured, a live event like the Super Bowl is incredibly valuable. A 30-second ad is expected to cost over $5 million this year.
Tree farmers are raising prices for Christmas trees.
Analysis shows smaller businesses are hiring more people.
Applying for financial aid for college is a long process but there's a new streamlined application for federal student aid. Mark Kantrowitz, student loan expert, joined Cheddar News to explain the FAFSA form and what kind of changes are expected.
With all of the stress surrounding the holiday season with gift-buying and planning family gatherings, it could be a chaotic time for all members of your family, including pets. Cesar Milan and Michael Ehrman, co-founders of Halo Collar, joined Cheddar News to provide tips on how to keep your pets stress-free for the upcoming holiday season.
Going home for the holidays can be pretty expensive, especially if you're a student. Cheddar News senior reporter Michelle Castillo provided tips on how to save ahead of the holiday season.
Alaska Airlines is buying Hawaiian Airlines, stocks finished at their highest level on Friday and are on the way to concluding 2023 on a positive note as Bitcoin surged. And Spotify is laying off workers, again.
United Airlines has introduced a new self-serve snack bar on its flights allowing economy passengers to help themselves to free snacks instead of relying on a flight attendant to get them.
You might want to rethink your plan to get a big tax refund. Tax expert Karla Dennis explains.
More retailers are enacting the Keep It policies when it comes to item returns.
Alaska Airlines is planning to buy Hawaiian Airlines for $1.9 billion.
