Brian Braiker, Editor at Ad Age, talks the year’s best and worst in advertising. From the notorious Kendall Jenner Pepsi ad to the moving New York Times piece on fake news, 2017 was quite a ride for marketing advertisers.
The Pepsi commercial showed the model ending racial tensions between police and Black Lives Matter protesters with the delivery of one soda. We dig into how tone deaf the ad was and how advertising agencies used the flop to their advantage, since the idea came from an internal Pepsi team.
The major indices reached all-time highs this week – but when it comes to that Dow Jones record, veteran CIO Kevin Mahn says, ‘I don’t even look at the Dow.’
The WNBA is gearing up for what is sure to be an incredible season — with sold out crowds and high ratings. It's Caitlin's world, we're just living in it.
Tipping expectations have increased. A 2023 survey revealed that approximately 72% feel they are now asked to tip service workers more often than before.
Inflation-weary Americans are still spending money every month, but the April numbers show they’re starting to cut back on a few types of expensive purchases.
