Brian Braiker, Editor at Ad Age, talks the year’s best and worst in advertising. From the notorious Kendall Jenner Pepsi ad to the moving New York Times piece on fake news, 2017 was quite a ride for marketing advertisers.
The Pepsi commercial showed the model ending racial tensions between police and Black Lives Matter protesters with the delivery of one soda. We dig into how tone deaf the ad was and how advertising agencies used the flop to their advantage, since the idea came from an internal Pepsi team.
Northwestern Mutual’s A.I. and money report shows that consumers want their adviser to take advantage of ‘superpowers’ granted by artificial intelligence tools.
The FDRA is a trade association that supports nearly 500 brands worldwide including Nike, Adidas, Walmart, and Target and represents over 90% of US shoe sales.
