The natural product industry is booming and showing no signs of slowing. Big brands are taking note by scooping up smaller, innovative companies that are disrupting consumer products by adding a natural twist. Michael Cammarata, Co-Founder and CEO of Schmidt's Naturals, shared why his company was such an attractive target for Unilever. Cammarata said Unilever was drawn to his brand due to its rapid growth and ability to go to market quickly. He said consumers have been the brands biggest advocate. The entrepreneur also added that the Unilever focuses on the founders and allows them to continue to operate the way they want. All-natural has been all the rage as consumers increasingly opt for chemical-free products. He says his brand is unique because they focused on competing with brands in the traditional space. He added consumers are realizing products with natural ingredients are delivering similar results as the initial products.

Share:
More In Business
WSJ: McDonald's Is Closing Offices Ahead of Layoffs
According to a Wall Street Journal report, McDonald's is closing its U.S. offices this week ahead of planned layoffs. The report cited an internal memo that told managers to stay home through the week, so they can inform employees of the layoffs virtually.
NBA's Giannis Antetokounmpo, Investor John Koudounis Launch ETF
NBA's Giannis Antetokounmpo and investor John Koudounis are launching an ETF to make investing more accessible, with 10% of profits going to charitable causes. Both joined Cheddar News to discuss their partnership and explain the importance of their venture.
A Look at UPS Driver Safety Training
UPS has more than 100,000 drivers on roads across the globe. Lindsay Cordova, Site Manager for UPS Integrad, joins Cheddar News to discuss what this intense training entails, and its Circle of Honor program for employees.
Load More