The natural product industry is booming and showing no signs of slowing. Big brands are taking note by scooping up smaller, innovative companies that are disrupting consumer products by adding a natural twist. Michael Cammarata, Co-Founder and CEO of Schmidt's Naturals, shared why his company was such an attractive target for Unilever. Cammarata said Unilever was drawn to his brand due to its rapid growth and ability to go to market quickly. He said consumers have been the brands biggest advocate. The entrepreneur also added that the Unilever focuses on the founders and allows them to continue to operate the way they want. All-natural has been all the rage as consumers increasingly opt for chemical-free products. He says his brand is unique because they focused on competing with brands in the traditional space. He added consumers are realizing products with natural ingredients are delivering similar results as the initial products.

Share:
More In Business
A-Sha Noodles Founder on His Company's Brand and Plans
Young Chang, founder and CEO of A-Sha Noodles, joined Cheddar News to discuss what inspired him to create his new company. "Our whole objective was to keep that nostalgic comfort feeling of the ramen noodle but bring it in a better-for-you method," he said.
Etsy CEO on the Consequences if Debt Ceiling Agreement Isn't Reached
Over 140 CEOs sent President Joe Biden and Congressional leaders an open letter on the potential major devastation the economy could face if a debt ceiling agreement isn't reached. Josh Silverman, CEO of Etsy, spoke with Cheddar News to explain his reasoning why he joined in on the letter.
Uber Unveils New Products
Uber unveiled some new features at its annual product showcase. Cheddar News discussed some of these products, most of which are geared toward families, along with group grocery orders and group rides.
Load More