The “Cyber Rodeo at Giga Texas,” an invitation-only party for thousands of guests at Tesla’s new billion-dollar-plus “Gigafactory” in Austin, was the biggest secret and the toughest ticket in town Thursday.

As many as 15,000 people were expected to attend the private event hosted by Tesla mogul Elon Musk to mark the opening of the new factory in Travis County that also serves as the company's new home following its move from California.

A county-issued permit said the event included interactive tours, food, alcohol and live entertainment. But the event was off-limits to the general public and the news media.

Musk has said the plant, which would employ up to 10,000 workers, would build its Cybertruck, Semi, Model 3 and Model Y sport utility vehicles. Last month, he also opened another “Gigafactory” on the outskirts of Berlin to produce the Model Y SUV.

Share:
More In Business
Why CEO's Fear A.I. and Climate Change
More executives are feeling better about the global economy. But a growing number don’t think their companies will survive the coming decade without a major overhaul because of pressure from climate change and technology like artificial intelligence.
A Gold Medal For Beer Drinkers
The International Olympic Committee has signed the first beer brand in the 40-year history of a sponsorship program that earns billions of dollars for the organization and international sports.
Why Record-Shattering Heat Has Scientists On Edge
The latest calculations from several science agencies showing Earth obliterated global heat records last year may seem scary. But scientists worry that what’s behind those numbers could be even worse.
Load More