To celebrate the 80th anniversary of Old Spice, Terry Crews wants you to get in touch with your masculinity. Not the rough, macho kind, but the modern kind. “Be honest, be true. You can be emotional,” the actor and former football player told Cheddar Tuesday. “The image of the guy -- the Marlboro man walking off his horse alone -- is pretty sad.” As part of his modern masculinity campaign, Crews performed 80 “manly” tasks on Facebook Live, from lifting weights to folding fitted sheets. “I’m not ashamed to say I don’t know something,” said Crews. “With this new masculinity thing, you can admit you don’t know.”

Share:
More In Culture
Celebrating Women's Achievements in the Workplace
Cheddar News is celebrating Women's History Month by shining a light on trailblazers and changemakers that are making strides across industries. Cheddar's Hena Doba sits down with Cate Luzio, Founder and CEO of Luminary, to find out how she's helping women thrive through networking, mentorships, and so much more.
The Walk and Talk: Metropolitan Riveters
Digit Murphy, President of the professional women's ice hockey team Metropolitan Riveters, joins Cheddar News' Hena Doba on a walk and talk to talk about how she's re-imagining the hockey experience for fans and players, and why it's critical to invest in women's sports.
Load More