Ted Chung Talks Working With Snoop Dogg, and Creating Multicultural Campaigns
Ted Chung is the founder of marketing firm Cashmere Agency, which focuses on multicultural campaigns for brand all over the world. Cheddar visits his Los Angeles location to talk about how brand marketing is changing, and what brands need to do to stand out from the crowd when it comes attracting millennials.
Chung discusses the importance of focusing on multicultural marketing, and how brands need to fully reflect the people who are purchasing their products. He also practices what he preaches by employing 90% multicultural employees, and 50% of the company's leadership roles are women.
Chung is also Snoop Dogg's long-time business partner and a co-investor in many of the artist's entertainment ventures. Chung explains how he met Snoop, and how they started working together almost 10 years ago. The duo are currently working on a Netflix project called "Coach Snoop," a docu-series following the rapper and a group of kids in his Snoop youth football league. The series will be out at the beginning of 2018.
Voice AI is moving into cars, restaurants and customer service. SoundHound CEO Keyvan Mohajer explains the company’s growth and the future of voice-powered AI.
Americans are still spending, but rising anxiety over jobs, AI, housing and tariffs tells a different story. Kearney Consumer Institute’s Katie Thomas explains.
Disney is back in focus after Q3 earnings. Investors are watching streaming profits, theme parks and ESPN as the entertainment giant looks for its next catalyst
Healthcare policy is shifting fast, raising questions about drug prices, Medicare and access. Leap Health CEO Hani Elias explains what patients need to know.
The U.S. job market is cooling as hiring slows and employers turn cautious. LinkedIn’s Kory Kantenga breaks down jobs, wages, spending and AI’s impact.
AI is entering a new phase as enterprises move beyond experimentation and demand measurable returns. Appian CEO Matt Calkins discusses what comes next.
Commercial Metals CEO Peter Matt reveals how a $2.5B acquisition spree is transforming the 111-year-old steelmaker into a construction solutions powerhouse.
