Ted Chung Talks Working With Snoop Dogg, and Creating Multicultural Campaigns
Ted Chung is the founder of marketing firm Cashmere Agency, which focuses on multicultural campaigns for brand all over the world. Cheddar visits his Los Angeles location to talk about how brand marketing is changing, and what brands need to do to stand out from the crowd when it comes attracting millennials.
Chung discusses the importance of focusing on multicultural marketing, and how brands need to fully reflect the people who are purchasing their products. He also practices what he preaches by employing 90% multicultural employees, and 50% of the company's leadership roles are women.
Chung is also Snoop Dogg's long-time business partner and a co-investor in many of the artist's entertainment ventures. Chung explains how he met Snoop, and how they started working together almost 10 years ago. The duo are currently working on a Netflix project called "Coach Snoop," a docu-series following the rapper and a group of kids in his Snoop youth football league. The series will be out at the beginning of 2018.
Trump wants interest rates to plummet to make borrowing cheaper and boost growth. Fed chair Jerome Powell and his allies say not so fast, they need to bala
Crunch Fitness President Chequan Lewis talks how gyms are adapting to GLP‑1 weight‑loss drugs, integrating AI-powered workouts and embracing new fitness trends.
Adam Greenblatt, BetMGM CEO, shares insights on football betting forecasts, the booming sports wagering industry, and the game‑changing enhancements to the app.
The former chief executive of Japanese beverage giant Suntory has acknowledged he was investigated on suspicion of possessing an illegal drug but has asserted his innocence despite resigning from his position.
Kellie Romack, Chief Digital Innovation Officer at ServiceNow, reveals the company’s latest announcement and how it’s shaping the future of work and tech.
Raina Moskowitz, CEO of The Knot Worldwide, unpacks the 2025 Global Wedding Report, from Gen Z trends to how Taylor Swift's wedding could reshape the industry.
