Tech giants such as Facebook, Google and Twitter will once again face Congress this week to testify in the Russian election meddling investigation. Daniel Ives, Chief Strategy Officer and Head of Technology Research at GBH Insights and Scott Kessler, Director of Equity Research and Analyst at CFRA join The Long and The Short to discuss which platform will be affected the most from this trial.
Facebook announced a new News Feed where "meaningful content" will take priority over "relevant content." Ives says that this change could actually be good for the company in the long term. He doesn't believe it will impact publishers or user growth as much as people are afraid it will. When it comes to testifying on Capitol Hill, Kessler believes Facebook will be on the defense and take a firm stance on defending its platform.
Plus, Twitter's stock spiked after Facebook announced it was changing its News Feed. Kessler thinks Twitter is the one company that hasn't answered questions from Congress regarding Russian meddling in the election. He talks about Twitter's long road to improve upon certain operations.
Apple has revealed that the tech giant is working more on going green, reporting the use of more recycled materials than ever before. It's setting sustainability goals, aiming to cut emissions by 75 percent in the next 10 years and eventually ending the use of plastic in packaging.
Chipotle is investing $50 million into a venture capital fund to aid tech startups that focus on operations. Chief Technology Officer Curt Garner joined Cheddar News to talk about how the fast-casual chain is innovating its brand strategy with the fund. "We look for technologies that elevate the human experience, and that human experience can occur with our customers as they come into our restaurants and very importantly our employees as well," he said.
The telecom giant AT&T is looking to make online learning more fun for students by engaging them with content from its partners at Warner Bros. Discovery. Mylayna Albright, the assistant vice president of corporate social responsibility for AT&T, joined Cheddar to discuss how the company came about with the free digital e-learning program that it's calling The Achievery. "We knew that once students went home as a result of the pandemic, it was very difficult for them, and we knew from research, specifically through Morning Consult, that parents and teachers realized that probably 80 percent of students felt that they would be more engaged if they had a more entertaining approach," she said.
