[PCMag did a deep dive into the rise of tech addiction.](https://www.pcmag.com/article/361245/the-endless-scroll-how-to-tell-if-youre-a-tech-addict) Associate Editor Rob Marvin explains what makes someone a tech addict, and how tech companies are tackling the issue. Marvin also previews Mark Zuckerberg's testimony before EU parliament.
Brands are always looking for ways to scale and innovate. Cheddar News catches up with John Dubois, EY Consumer Data & Analytics Leader, at EY's Emerging Tech pop-up event at SXSW to find out how brands can stay ahead of emerging tech.
Blue check marks are coming to Instagram and Facebook. Meta CEO Mark Zuckerberg on Friday announced the expansion of a premium subscription service for $11.99 per month on the web and $14.99 on mobile. The service launched in Australia and New Zealand last month.