[PCMag did a deep dive into the rise of tech addiction.](https://www.pcmag.com/article/361245/the-endless-scroll-how-to-tell-if-youre-a-tech-addict) Associate Editor Rob Marvin explains what makes someone a tech addict, and how tech companies are tackling the issue. Marvin also previews Mark Zuckerberg's testimony before EU parliament.
Brian Moore, EY Americas Consumer Technology Leader, joins Cheddar News at CES in Las Vegas to discuss how retailers and brands are creating new value for consumers.