TaylorMade CEO: Tiger Woods Is Back 'In Great Form'
*By Michael Teich*
Tiger Woods hasn't won a major championship in more than a decade, but David Abeles, CEO of golf equipment and brand manufacturer TaylorMade, thinks the dry spell may end at the British Open this weekend.
"We turn the corner into Carnoustie, \[Scotland,\] which we think is a golf course that sets up very well for Tiger," Abeles told Cheddar on Tuesday. "He's in a great position right now to challenge."
Beginning July 19, the world's best players will tee off against each other at the British Open, the oldest of the four major championships in professional golf. In addition to Woods, TaylorMade has a strong stable of players representing its brand at the eventーincluding world ranked #1 player Dustin Johnson, Rory McIlroy, Justin Rose, and Jason Day. Although Abeles said a win for any of these athletes would be good for business, only Woods can claim to have [boosted](https://www.pga.com/news/golf-buzz/tiger-effects-leads-highest-pga-tour-ratings-in-5-years) the PGA Tour's ratings to its highest level in five years.
Abeles also told Cheddar he expects companies Top Golf and Drive Shack will improve the overall popularity of the sport.
"It's the combination of game-ification and live experience and entertainment coming together in the format of golf," said Abeles. "That'll lead its way into more traditional golf and ultimately increase participation rates."
For the full segment, [click here.](https://cheddar.com/videos/taylormade-ceo-tiger-woods-in-great-position-to-win-british-open)
Iain MacMillan, Senior Editor BetSided, joins Cheddar Bets to discuss the likelihood of a freshman pulling down this year's Wooden Award, and gives his Cinderella pick for this year's National Champion.
Sponsored by BetMGM
Carlo and Baker discuss the fallout from Tuesday's election and the flashing warning sign for Dems ahead of the midterms. Also, a big 2A case at the Supreme Court, Aaron Rodgers has Covid and is in big trouble, and a first for the MCU.
Carlo and Baker discuss the election results across the country, including a Republican comeback in Virginia -- and possibly NJ -- plus the CDC gives the go-ahead for child vaccinations, Atlanta wins the World Series and more.
'THEMAGIC5' produces swimming goggles that contour the face using advanced robot technologies and 3D printing. Both of the company's founders Bo Haaber and Rasmus Barfred went on ABC's 'Shark Tank' and caught a $1 million deal. The duo join Cheddar News to talk about what the new funding means for the company.
Eli and Peyton Manning's "Monday Night Football" telecast on ESPN2 has quickly gained attraction and has now become one of the most talked-about popular sportscasts this season. The show has now become a huge success. Sports Agent Anthony Tall joined Cheddar to discuss more.
Carlo and Baker cover the big races to watch on this off-cycle Election Day, the concrete pledges starting to come out of COP26, Jeffrey Epstein keeps causing CEOs to lose their jobs, and Ryan Murphy's TV hit that wasn't.
Sportradar, a global sports data company, announced it will serve as UEFA’s exclusive authorized collector and distributor of data for betting purposes. The agreement covers 1,550 matches from the 2021-2022 season through to the end of the 2023-2024 season across all UEFA properties in Europe. Sportradar CEO Carsten Koerl joined Cheddar to provide additional details on the landmark partnership and some insight into the future of sports betting.
Carlo's flying solo today, talking COP26 and climate change, another racially charged trial gets underway, SCOTUS takes on abortion and a stunning rise in traffic deaths points to a bigger societal breakdown sparked by the pandemic.
Florida Panthers head coach Joel Quenneville has resigned from his position after former player Kyle Beach's claims of sexual assault by Chicago Blackhawks team videographer, Brad Aldrich, went unchecked in 2010. Quenneville, then head coach of Chicago, initially told reporters he became aware of the incident this past summer but was reportedly made aware shortly after it happened.
