Tastemade, known for its viral good videos, recently expanded into travel and home content. Oren Katzeff, Head of Programming at the company, says "taste" in Tastemade was never intended to just mean "food." Instead, it means anything that viewers have zest, zeal, or a passion for.
Expanding into travel and home, Katzeff says, are a natural evolution for the brand. To date the network reaches a global audience of more than 200 million active monthly viewers, and generates 2.5 billion views. On achieving a viral video on social media, Katzeff says the focus is not on algorithms but creating quality content.
Amanda Dameron, Head of Home at Tastemade, says they are really dialed into modern behaviors, and for an audience that is looking taste for a new generation. On the key to crafting a viral social video is being mindful of what will captivate your audiences attention.
For Tastemade Home, Dameron is looking to create content that "unifies chaos" which is what she thinks design and home is all about.
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
