Tastemade, known for its viral good videos, recently expanded into travel and home content. Oren Katzeff, Head of Programming at the company, says "taste" in Tastemade was never intended to just mean "food." Instead, it means anything that viewers have zest, zeal, or a passion for.
Expanding into travel and home, Katzeff says, are a natural evolution for the brand. To date the network reaches a global audience of more than 200 million active monthly viewers, and generates 2.5 billion views. On achieving a viral video on social media, Katzeff says the focus is not on algorithms but creating quality content.
Amanda Dameron, Head of Home at Tastemade, says they are really dialed into modern behaviors, and for an audience that is looking taste for a new generation. On the key to crafting a viral social video is being mindful of what will captivate your audiences attention.
For Tastemade Home, Dameron is looking to create content that "unifies chaos" which is what she thinks design and home is all about.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street. This week we focus on MGM Resorts, Clorox, United Airlines, Google and HP.
Air travel costs are up but there are ways to make the airport experience better and cheaper. Travel journalist Francesca Page joined Cheddar News to provide how to bring those costs down while traveling, especially ahead of the holiday season.
The nation’s employers added 336,000 jobs in September, an unexpectedly robust gain and the largest monthly rise since January, evidence that many companies remain confident enough to keep hiring despite high-interest rates and a hazy outlook for the economy.
