Tastemade, known for its viral good videos, recently expanded into travel and home content. Oren Katzeff, Head of Programming at the company, says "taste" in Tastemade was never intended to just mean "food." Instead, it means anything that viewers have zest, zeal, or a passion for.
Expanding into travel and home, Katzeff says, are a natural evolution for the brand. To date the network reaches a global audience of more than 200 million active monthly viewers, and generates 2.5 billion views. On achieving a viral video on social media, Katzeff says the focus is not on algorithms but creating quality content.
Amanda Dameron, Head of Home at Tastemade, says they are really dialed into modern behaviors, and for an audience that is looking taste for a new generation. On the key to crafting a viral social video is being mindful of what will captivate your audiences attention.
For Tastemade Home, Dameron is looking to create content that "unifies chaos" which is what she thinks design and home is all about.
Exxon Mobil on Monday announced it's drilling for lithium in southern Arkansas, with the oil giant expected to begin production of the critical material for electric vehicles by 2027.
Ahead of the release of October's consumer inflation data Tuesday, you may notice changes from the Bureau of Labor Statistics. When it comes to how it estimates health insurance costs, the move is expected to give a boost to the U.S. inflation measure which will reverse a trend that has provided some relief.
A handful of retailers will report earnings this week, including Home Depot, Target, Walmart and Macy's, as gas prices peaked in September to the end of this latest quarter while borrowing costs remain at their highest levels in decades.
