Tastemade, known for its viral good videos, recently expanded into travel and home content. Oren Katzeff, Head of Programming at the company, says "taste" in Tastemade was never intended to just mean "food." Instead, it means anything that viewers have zest, zeal, or a passion for.
Expanding into travel and home, Katzeff says, are a natural evolution for the brand. To date the network reaches a global audience of more than 200 million active monthly viewers, and generates 2.5 billion views. On achieving a viral video on social media, Katzeff says the focus is not on algorithms but creating quality content.
Amanda Dameron, Head of Home at Tastemade, says they are really dialed into modern behaviors, and for an audience that is looking taste for a new generation. On the key to crafting a viral social video is being mindful of what will captivate your audiences attention.
For Tastemade Home, Dameron is looking to create content that "unifies chaos" which is what she thinks design and home is all about.
Ford Motor Co. is resuming construction on a Michigan electric vehicle battery plant that the company postponed two months ago during a strike by the United Auto Workers union.
The marketing slogan for Stanley Tumbler flask products is built for life and it looks like one video proves that to be true after a woman showed her burned-out car on TikTok along with her Tumbler cup, which was left undamaged.
Nvidia's stock closed at an all-time high Monday at above $504 a share, ahead of the company's latest quarterly earnings report which is due out later Tuesday.
The CEOs of three popular tech companies have been subpoenaed by the Senate Judiciary Committee, which ordered the heads of Discord, Snap and X to testify at a hearing on protecting children online.
'X' owner Elon Musk says he is suing watchdog group Media Matters after the group published an analysis writing that the social media company was placing advertisements from several brands next to anti-Semitic content.
A federal appeals court appeared inclined Monday to reimpose at least some restrictions on Donald Trump’s speech in his landmark election subversion case.
