Tastemade, known for its viral good videos, recently expanded into travel and home content. Oren Katzeff, Head of Programming at the company, says "taste" in Tastemade was never intended to just mean "food." Instead, it means anything that viewers have zest, zeal, or a passion for.
Expanding into travel and home, Katzeff says, are a natural evolution for the brand. To date the network reaches a global audience of more than 200 million active monthly viewers, and generates 2.5 billion views. On achieving a viral video on social media, Katzeff says the focus is not on algorithms but creating quality content.
Amanda Dameron, Head of Home at Tastemade, says they are really dialed into modern behaviors, and for an audience that is looking taste for a new generation. On the key to crafting a viral social video is being mindful of what will captivate your audiences attention.
For Tastemade Home, Dameron is looking to create content that "unifies chaos" which is what she thinks design and home is all about.
Vanessa Hudgens and Oliver Trevena, co-founders of Caliwater, reveal why they’re betting on cactus water, the rise of healthy beverages and plans to grow bigger
Adam Turnquist, Chief Cross-Asset Strategist at LPL Financial, breaks down why stocks remain near records despite higher oil prices, rates and Fed tightening.
Ryan Louvar, Chief Policy Officer and Head of Business and Legal Affairs, Digital Assets at WisdomTree, breaks down the CLARITY Act and crypto’s next phase.
KFC U.S. President Catherine Tan-Gillespie breaks down Open House, the new hospitality-first concept meant to reinvent the Colonel for today's consumers.
