Tara Brannigan Explains How Cadillac's Car Sharing Service Works

BOOK by Cadillac is a car subscription service that puts luxury vehicles at your fingertips. Head of Marketing Tara Brannigan sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to explain how it works. Brannigan explains that the subscription service costs $1,800 a month and gives members access to one of five luxury Cadillacs on demand. She explains that BOOK by Cadillac shows how the company is constantly innovating and trying to stay at the forefront of technology. Cadillac has been working with customers to make sure the service meets their expectations. The service is currently available in New York, Los Angeles, and Dallas, but they plan to expand to other cities in the coming months.

More In Business

IPO to Innovation: Why Weshop Is One of Ecommerce’s Most Watched Companies

After a blockbuster IPO, Weshop is redefining ecommerce by giving users equity, influence, and a stake in the platform’s success.

Rewiring Rest: How Somnee Is Changing the Way We Sleep

Somnee CEO Tim Rosa shares how next-gen sleep wearables, tACS technology, and data-driven insights are redefining recovery and performance.

Beyond the Burn: How Orangetheory Is Shaping the Future of Studio Workouts

Orangetheory Fitness is redefining the future of workouts with smarter tech, strength-based programming, and community-driven studios built for what’s next.

Markets React to Fed Cut: Citi on Earnings, AI Spending, and the Road to 2026

Citi’s Drew Pettit breaks down how the Fed’s latest rate cut is reshaping equity markets, earnings expectations and sector strategy.

Inside Wealthfront’s Big IPO Moment and the Future of Robo Advisors

Wealthfront’s CFO Alan Iberman talks the $2.05B IPO and the major moment for robo banking as the company bets on AI, automation, and “self-driving money."

Big Business This Week: Inside the battle for Warner Bros.

It’s the intrigue of the hour in Hollywood, and the implications are real for the U.S. entertainment and news industries.

Why a sequel isn’t always the answer to people’s demands for more

Ask yourself if you actually want to see some of the popular film franchises continue.

Inside the Fed’s Decision to Cut Rates

The Fed cut rates, sparking market swings. Bill Mann unpacks the decision, the economy’s direction, policy risks, and what investors should know.

The Hybrid Work Revolution: Why Mark Dixon Says the Office Will Never Be the Same

Mark Dixon shares how IWG supports companies through hybrid work, RTO shifts, and the next era of flexible workspaces.

Inside the Surge: How Sports Betting Is Dominating the U.S. Market

U.S. sports betting is booming as NFL and college football fuel massive activity. BetMGM CEO Adam Greenblatt breaks down trends, growth, and what’s next.

Load More