Tara Brannigan Explains How Cadillac's Car Sharing Service Works

BOOK by Cadillac is a car subscription service that puts luxury vehicles at your fingertips. Head of Marketing Tara Brannigan sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to explain how it works. Brannigan explains that the subscription service costs $1,800 a month and gives members access to one of five luxury Cadillacs on demand. She explains that BOOK by Cadillac shows how the company is constantly innovating and trying to stay at the forefront of technology. Cadillac has been working with customers to make sure the service meets their expectations. The service is currently available in New York, Los Angeles, and Dallas, but they plan to expand to other cities in the coming months.

More In Business

NVIDIA Is Forecasting 70% Growth, Is Wall Street Ready for What’s Next?

Dan Niles, Founder and Portfolio Manager at Niles Investment Management, breaks down NVIDIA’s blowout earnings, 70% growth forecast and AI spending boom.

Forget Cutting the Grass: These Solar-Powered Robots Are Taking Over Lawns

Edwin Cywinski, CEO of SunScout Holding Limited, explains how solar-powered robotic mowers are transforming lawn care and the company’s plans to scale.

NVIDIA Chips Are Becoming Wall Street’s New Favorite Asset: Here’s Why

Nathan Bomey, Business Reporter at Axios and author of The Axios Closer newsletter, explains why Wall Street is turning NVIDIA’s AI chips into financial assets.

Ring Unveils a New Way to Protect Your Home Security Footage

Jamie Siminoff, Founder and Chief Inventor of Ring, explains the company’s new TAKE encryption standard and its push to put privacy and video data control first

From COVID To Cancer: How Far Can Moderna Take mRNA Technology?

Xavier Martinez, News Associate at The Wall Street Journal, breaks down Moderna’s mRNA ambitions, its pipeline beyond COVID-19 and the challenges ahead.

Anthropic, OpenAI and SpaceX: Inside the Battle for Sky-High Valuations

Al Root, Business Reporter at Barron’s, breaks down Anthropic’s potential IPO, rapid growth and how it stacks up against OpenAI and SpaceX.

Back-To-School Shopping Is Getting Expensive: Here’s How Parents Can Save

Trae Bodge, Smart Shopping Expert at Truetrae.com, shares how parents can save money, spot real deals and shop smarter this back-to-school season.

AI Is Changing the M&A Game: Companies Are Rethinking Big Deals

Dena Jalbert, CEO of Align Advisory Services, breaks down the M&A outlook for 2026 as AI costs, debt, valuations and economic uncertainty reshape deal-making.

The Consumer Is Splitting in Two: What Retail Earnings Reveal About Who’s Still Spending

LSEG Consumer Research Director Jharonne Martis breaks down retail earnings, the K-shaped consumer and what inflation and rising costs mean for spending.

Serve Robotics Is Done Playing Small: The Robot Delivery Company Is Going After New Partners

Serve Robotics CEO Ali Kashani discusses expanding beyond Uber, adding new delivery partners and scaling autonomous robots as delivery moves into the mainstream

Load More