BOOK by Cadillac is a car subscription service that puts luxury vehicles at your fingertips. Head of Marketing Tara Brannigan sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to explain how it works.
Brannigan explains that the subscription service costs $1,800 a month and gives members access to one of five luxury Cadillacs on demand. She explains that BOOK by Cadillac shows how the company is constantly innovating and trying to stay at the forefront of technology.
Cadillac has been working with customers to make sure the service meets their expectations. The service is currently available in New York, Los Angeles, and Dallas, but they plan to expand to other cities in the coming months.
Hilton Grand said it's in the process of purchasing Bluegreen Vacations in a $1.5 billion deal.
Walt Disney Co. named former PepsiCo veteran Hugh Johnston as its new chief financial officer.
The PlayStation 5 Slim will be reportedly released on Friday.
With the holiday season approaching, many are in the market for a new TV. Cheddar News breaks it all down.
Credit card usage is sure to tick up ahead of the holiday season. With cashback, airline miles and points to be earned, reward credit cards could give you a bonus. Grant Gallagher, associate vice president and head of financial well-being with Affinity Federal Credit Union, spoke with Cheddar News about why it's important to take advance of those rewards.
Tesla is increasing wages for factory workers in Germany.
People are making travel plans and booking tickets as the holiday season nears. Johannes Thomas, CEO of Trivago, joined Cheddar News to provide tips on saving when booking lodging ahead of Thanksgiving and Christmas.
Elon Musk unveiled 'Grok,' his new A.I. chatbot over the weekend, adding that it will be more rebellious than its counterparts. Cheddar News breaks it down.
Heinz is combining two popular flavors for its new condiment, pickle ketchup.
Federal health officials are expanding an investigation into potentially lead-tainted pouches of apple cinnamon fruit puree marketed for children amid reports of more illnesses and additional product recalls.
