Cheddar is dedicating the day to celebrating women, and we're calling it "Chedher"! We have special co-hosts and interviews from women in sports, tech, business, politics and more. The co-host this hour is journalism professor and fellow at the nation institute Tanzina Vega.
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HBO CEO Richard Plepler: We Will Invest a Lot More in Content
AT&T announced on Wednesday that it will launch a streaming video service next year, with offerings from its newly acquired HBO, Turner, and Warner Bros units. Richard Plepler, CEO of HBO, said the company is committed to investing in new content and that 2019 will be the "most robust and varied year of programming" for HBO.

Opening Bell: October 10, 2018
Hurricane Michael strengthened to a Category 4 overnight as it barrels towards the Florida Panhandle. AccuWeather predicts the hurricane will cause $30 billion in damage. SoftBank is reportedly in talks to take a majority stake in WeWork. Plus, Cheddar's Alyssa Julya Smith chats with actor Caleel Harris about what to expect from the upcoming 'Goosebumps 2: Haunted Halloween' movie and his role in Ava DuVernay's 'Central Park Five' TV series.

If You're in the Path of Michael, Leave Now
Hurricane Michael strengthened into a monster Category 4 storm overnight, tracking for a Wednesday afternoon landfall near Panama Beach, Fla. Joel Myers, founder and president of AccuWeather, explained the specific dangers of this storm for the southeast.

Need 2 Know: Hurricane Michael Gets Stronger, Red Sox Advance
These are the headlines you Need 2 Know.

BTIG's Rich Greenfield: The New Battle in Media Is For Your Time
With a seemingly endless number of sources for original content, media is fighting a "war for consumer time," said Rich Greenfield, media and tech analyst for BTIG. He said legacy media companies need to get a lot larger in order to compete.

Aston Martin CMO: We Have No Interest in Making Cheaper Cars
As Aston Martin stock stumbles in the days following its IPO, the British luxury automaker is not interested in expanding its potential market with less expensive "entry-level" cars. CMO Simon Sproule said the company is focused on new electric models and a forthcoming SUV. And they will be expensive.

Utah's Medical Pot Ballot Has Support From Mormon Church
Utah is one of four states with a medical marijuana initiative on the ballot next month. But Republican State Senate President Wayne Niederhauser said so-called Prop 2 probably goes to far and a separate, bipartisan bill to legalize medical use with some restrictions, is a more measured approach.

Florida Prepares for Hurricane Michael Landfall
Hurricane Michael has strengthened to Category 2 hurricane as of Tuesday and could ramp up to Category 3 by the time it makes landfall in Florida Wednesday. Eric Holthaus, meteorologist and writer for Grist, said the storm is likely to be the worst to hit the Panhandle in decades.

Why Is Silicon Valley Shunning Juul?
As VC funds shovel money into start-ups, they have noticeably stayed away from Juul, even as it exploded in growth and catapulted to become the most valuable vape brand. Erin Griffith, correspondent for the New York Times, said investors appear to be taking a moral stand, even as they simultaneously invest in other nicotine-delivery products.



