Football fans will now be able to stream their favorite games on their phones, after Verizon signed a multi-year deal with the NFL. Paul Kelly, Chief Revenue Officer of Whistle Sports joins Cheddar to discuss the ever-changing landscape for sports media.
He says the changing landscape of sports media is a plus for the leagues, because they can make revenue on traditional TV and mobile at the same time. He believes this is a long-term strategy for Verizon to deliver an OTT platform in the future.
In addition, Kelly also talks about the price of viewing your favorite sports team. He explains how inflating the value of live sports impacts ESPN. Plus, how millennial viewing habits have changed over the past few years.
Cheddar's own Shannon LaNier tries out ZOZOFIT's new body suit that provides 3D scans measuring everything from waist size to body mass index. Madeleine Kanazawa, vice president of marketing for the fitness brand, breaks down how the technology works.
Former NFL star JJ Watt and his wife, former U.S. national team player Kealia Watt, announced they were investing in England's Burnley FC, which recently gained promotion to the Premier League. "Burnley ticked all the boxes -- the ownership, the team, the fanbase, the vision," Watt said, "And also the town, I think the town fits us well."
Cheddar News' weeklong series on personal fitness, Shannon Shapes Up, continues with Shannon LaNier busting a move at 305 Fitness in New York City. The gym offers full-body dance cardio workouts everyday with a live DJ.
