The wait is over for Taylor Swift fans. Tickets for T-Swift's "Reputation" stadium tour are officially on sale, and Ticketmaster is helping her fight the fraud bots. Together, the pair created an exclusive program called "Taylor Swift Tix". Amy Howe, COO at Ticketmaster joined us to discuss how it not only helps the company and the artist, but also the fans. One problem plaguing the ticket industry is scalpers and fraudulent bots. The goal of the exclusive program is to ensure tickets get directly into the hands of fans. Ticketmaster issued a warning about unofficial sellers who offer to sell tickets before they even have them. Howe also touched on Ticketmaster's collaboration with the NFL. With the NFL playoffs around the corner, Ticketmaster is working to make sure fans get access to tickets using its 100% Verified Tickets platform, which ensures the ticket is real. The deal also marks a transition to the first fully digital ticketing system in sports.

Share:
More In Technology
OPEC: Global Energy Demand to Climb 25 Percent by 2040
As the world's population swells to 9.2 billion people and developing nations meet demands for electrification, global demand for energy will soar by 25 percent by 2040, according to the 2019 World Oil Outlook published by OPEC.
Load More