The wait is over for Taylor Swift fans. Tickets for T-Swift's "Reputation" stadium tour are officially on sale, and Ticketmaster is helping her fight the fraud bots. Together, the pair created an exclusive program called "Taylor Swift Tix". Amy Howe, COO at Ticketmaster joined us to discuss how it not only helps the company and the artist, but also the fans. One problem plaguing the ticket industry is scalpers and fraudulent bots. The goal of the exclusive program is to ensure tickets get directly into the hands of fans. Ticketmaster issued a warning about unofficial sellers who offer to sell tickets before they even have them. Howe also touched on Ticketmaster's collaboration with the NFL. With the NFL playoffs around the corner, Ticketmaster is working to make sure fans get access to tickets using its 100% Verified Tickets platform, which ensures the ticket is real. The deal also marks a transition to the first fully digital ticketing system in sports.

Share:
More In Technology
Credit Sesame Launches a Bank Account
Credit Sesame, an app that helps users access their credit score and manage their credit, is launching a bank account that rewards users for improving their credit .
Dow Drops 7.8 Percent as Free-Fall in Oil, Virus Fears Slam Markets
The Dow Jones Industrial Average sank 7.8%, its steepest drop since the financial crisis of 2008, as a free-fall in oil prices and worsening fears of fallout from the spreading coronavirus outbreak seize markets. The sharp drops triggered the first automatic halts in trading in two decades.
Reddit Opens ‘Trending’ Slider to Branded Content
Reddit is opening some of the most visited real estate on the internet to advertising. The platform now offers a new ad type called “Trending Takeover,” which allows companies to place branded content on the Popular feed and search bar for 24 hours.
Dow Drops 1,500 Points as Oil Price Plunge Shocks Markets
The Dow Jones Industrial Average plummeted 1,500 points, or 6%, following similar drops in Europe after a fight among major crude-producing countries jolted investors already on edge about the widening fallout from the outbreak of the new coronavirus.
Load More