The wait is over for Taylor Swift fans. Tickets for T-Swift's "Reputation" stadium tour are officially on sale, and Ticketmaster is helping her fight the fraud bots. Together, the pair created an exclusive program called "Taylor Swift Tix". Amy Howe, COO at Ticketmaster joined us to discuss how it not only helps the company and the artist, but also the fans. One problem plaguing the ticket industry is scalpers and fraudulent bots. The goal of the exclusive program is to ensure tickets get directly into the hands of fans. Ticketmaster issued a warning about unofficial sellers who offer to sell tickets before they even have them. Howe also touched on Ticketmaster's collaboration with the NFL. With the NFL playoffs around the corner, Ticketmaster is working to make sure fans get access to tickets using its 100% Verified Tickets platform, which ensures the ticket is real. The deal also marks a transition to the first fully digital ticketing system in sports.

Share:
More In Technology
Climate Investing Platform Raise Green Offers New Help for Solar Projects
Climate investing platform Raise Green on Tuesday announced a new initiative to provide upstart solar projects with the knowledge, know-how, and intellectual property to hit the ground running. Called the Originator Engine, the software was developed in partnership with IBM to aggregate and "templatize" thousands of documents and contracts necessary to do business.
Load More