The wait is over for Taylor Swift fans. Tickets for T-Swift's "Reputation" stadium tour are officially on sale, and Ticketmaster is helping her fight the fraud bots. Together, the pair created an exclusive program called "Taylor Swift Tix". Amy Howe, COO at Ticketmaster joined us to discuss how it not only helps the company and the artist, but also the fans.
One problem plaguing the ticket industry is scalpers and fraudulent bots. The goal of the exclusive program is to ensure tickets get directly into the hands of fans. Ticketmaster issued a warning about unofficial sellers who offer to sell tickets before they even have them.
Howe also touched on Ticketmaster's collaboration with the NFL. With the NFL playoffs around the corner, Ticketmaster is working to make sure fans get access to tickets using its 100% Verified Tickets platform, which ensures the ticket is real. The deal also marks a transition to the first fully digital ticketing system in sports.
Image-sharing social media platform Pinterest is marking Women's History Month through its Pinterest Elevates program, designed to help grow 10 underrepresented businesses with monetary and strategic support. Alise Marshall, senior global lead for public affairs at Pinterest, joined Cheddar News to explain how the program is helping to uplift women and women of color with businesses of their own. “This was in response to issues that we saw happening in the community, and ways that we thought that we were uniquely positioned to respond," she said.
Twitter is pulling back its latest change after receiving major pushback from users. The feature pushed the user timeline experience onto a "home" feed that used individualized algorithms for displaying tweets rather than posting them in chronological order.
Cheddar catches up with Lior Keet, EY Emerging Technology Managing Director, at South by Southwest to discuss what's on the minds of today's tech leaders, and how IT can play a role in an organization's ESG agenda.
The future of entertainment is interactive, according to the creators of the Fireside app. Mark Cuban and Falon Fatemi say that more and more, audience members will want to be part of the live content they are watching, and Fireside helps content creators do just that. They can create a live audience Q&A, facilitate a discussion, and more, all with the click of a button in the app. Creators also have full control of how they distribute and monetize each piece of content they create. Fatemi, CEO & Co-Founder of Fireside, joins Cheddar to discuss the app's interactive content features, what users and creators can get out of the app, plans for NFT and other virtual products, and more.
Predicting the weather is always a tall task, but it's even more difficult in third-world countries. Atmo is looking to make it easier for the world to forecast the weather with its game-changing Supercomputer. Atmo's CEO Alexander Levy and VP of Government Relations Anna Prouse joined Cheddar News' Closing Bell to talk all about the company's supercomputer and its impact in Uganda.
