The wait is over for Taylor Swift fans. Tickets for T-Swift's "Reputation" stadium tour are officially on sale, and Ticketmaster is helping her fight the fraud bots. Together, the pair created an exclusive program called "Taylor Swift Tix". Amy Howe, COO at Ticketmaster joined us to discuss how it not only helps the company and the artist, but also the fans. One problem plaguing the ticket industry is scalpers and fraudulent bots. The goal of the exclusive program is to ensure tickets get directly into the hands of fans. Ticketmaster issued a warning about unofficial sellers who offer to sell tickets before they even have them. Howe also touched on Ticketmaster's collaboration with the NFL. With the NFL playoffs around the corner, Ticketmaster is working to make sure fans get access to tickets using its 100% Verified Tickets platform, which ensures the ticket is real. The deal also marks a transition to the first fully digital ticketing system in sports.

Share:
More In Technology
Meta Unveils Quest 3 Headset
Meta continues investing into the metaverse with a new VR/AR headset, which includes new A.I. avatars for celebrities.
Stretching Your Dollar: How to Avoid Student Loan Scams
Payments are restarting for student loan borrowers but the FTC is warning about in increased risk of getting scammed. Leslie Tayne, founder of Tayne Law Group, joined Cheddar News to provide tips on how to avoid scams amid confusion over payment plans and restarting dates.
Load More