The wait is over for Taylor Swift fans. Tickets for T-Swift's "Reputation" stadium tour are officially on sale, and Ticketmaster is helping her fight the fraud bots. Together, the pair created an exclusive program called "Taylor Swift Tix". Amy Howe, COO at Ticketmaster joined us to discuss how it not only helps the company and the artist, but also the fans. One problem plaguing the ticket industry is scalpers and fraudulent bots. The goal of the exclusive program is to ensure tickets get directly into the hands of fans. Ticketmaster issued a warning about unofficial sellers who offer to sell tickets before they even have them. Howe also touched on Ticketmaster's collaboration with the NFL. With the NFL playoffs around the corner, Ticketmaster is working to make sure fans get access to tickets using its 100% Verified Tickets platform, which ensures the ticket is real. The deal also marks a transition to the first fully digital ticketing system in sports.

Share:
More In Technology
Why Cultivated Meat is Critical to the Future of Space Travel
Dr. Neta Lavon, CTO and VP of R&D at Aleph Farms, joins Cheddar Innovates to discuss how the team sent cow cells to space to further research the production of meat in space, and why developing cultivated meat is so critical to the future of space travel.
AT&T CEO Talks Q1 Earnings, 5G Rollout, WarnerMedia Spinoff & the Metaverse
AT&T reported a 2.5 percent rise in its core wireless revenue for the first quarter as its 5G rollout expands across the United States, even as the company pivots away from streaming to focus on its communication business amid heightened demand for high-speed internet. CEO John Stankey joined Cheddar's Opening Bell to discuss the company's 5G plans, its divestment from WarnerMedia, and its push into the metaverse. "To the extent that we start to see social aspects come into the metaverse that allows people to — as they're out and about — experience those kinds of things, that just puts a higher premium on mobile networks and scaled robust mobile networks to enable those applications, which is our bread and butter, and it's probably one of our best returning and best yielding businesses," he said.
Professional Athletes, Sports Teams Could Be Impacted by Canadian Vaccine Mandate
As U.S. cities and airlines are weighing COVID-19 protocols like mask and vaccine mandates, Canada continues to ban travelers who are not fully vaccinated -- including professional athletes. The MLB season is now underway, and the Toronto Raptors have advanced to the NBA playoffs, so several athletes are expected to not participate in upcoming games in Canada. Gabe Lacques, MLB reporters and Baseball Editor for USA Today Sports, joins Cheddar News' Closing Bell to dsicuss.
Load More