The wait is over for Taylor Swift fans. Tickets for T-Swift's "Reputation" stadium tour are officially on sale, and Ticketmaster is helping her fight the fraud bots. Together, the pair created an exclusive program called "Taylor Swift Tix". Amy Howe, COO at Ticketmaster joined us to discuss how it not only helps the company and the artist, but also the fans.
One problem plaguing the ticket industry is scalpers and fraudulent bots. The goal of the exclusive program is to ensure tickets get directly into the hands of fans. Ticketmaster issued a warning about unofficial sellers who offer to sell tickets before they even have them.
Howe also touched on Ticketmaster's collaboration with the NFL. With the NFL playoffs around the corner, Ticketmaster is working to make sure fans get access to tickets using its 100% Verified Tickets platform, which ensures the ticket is real. The deal also marks a transition to the first fully digital ticketing system in sports.
FIT:MATCH is looking to change the game when it comes to the way retailers size clothes. The company's augmented reality technology takes a look at body shape data rather than generalized, traditional sizing parameters to determine how a piece of apparel will fit wearers. Haniff Brown, CEO and founder, joined Cheddar to discuss the patented ar-powered apparel technology and partnering with pop superstar Rihanna’s Savage X Fenty lingerie line. "We launched in Vegas with Savage on January 22 and we've been having goosebumps at some of the testimonials, where customers are saying this is such an easier process versus going into a fitting room and having an associate have to touch and get handsy with a cold tape measure," Brown said.
TerraZero's chief experience officer Brandon Johnson and chief metaverse officer Ryan Kieffer joined Cheddar News to discuss the technology company making the first-ever Metaverse mortgage.
Alia Kemet, vice president of creative and digital at McCormick, joins Cheddar News to discuss Frank's RedHot releasing an edible NFT ahead of the Super Bowl.
A new analysis shows that sales in the metaverse real estate land topped $500 million in 2021. The recent surge in sales came as a result of Facebook's decision to rebrand itself as Meta in hopes to focus more on the metaverse. According to investors and analytic firms, those numbers could jump even higher and reach a billion bucks by 2025. Ceo of Republic Realm, Janine Yorio, joined Cheddar to discuss more.
In January alone, the gaming sector has seen three major acquisitions. Yesterday, Sony added to the flurry of M&A activity in the gaming space, snatching up game developer 'Bungie' for $3.6 billion dollars. Renee Gittins, executive director at the International Gaming Developers Association, joins Cheddar News to discuss.
