Swizz Beatz: Young Creatives Can't Forget the 'Business' in Art Business
*By Chloe Aiello*
Even for Kasseem Dean ー a.k.a accomplished producer, rapper, and art enthusiast "Swizz Beatz" ー the hustle never stops.
And after more than two decades in the music industry, Dean's best advice for young creatives is to never forget the "business" part of the art industry.
"Understand the business that you're in. We devote so much time to the creative that we miss out on the business. So it's the music business, fashion business, art business ー and a lot of creatives miss the business part and they waste their time," Dean told Cheddar on Thursday.
The music mogul released "Poison" earlier this month. The studio album, his second, is his first release since since 2007, and features collaborations with Nas, Lil Wayne, and Kendrick Lamar, among other industry heavyweights.
Dean may be thriving, but he experienced struggles during his early days in the business ー and he more than understands how unforgiving it can be, especially in the age of streaming platforms like Spotify ($SPOT), [which famously pays artists very little to stream their music.](https://www.digitalmusicnews.com/2018/01/16/streaming-music-services-pay-2018/).
"There is no perfect way" to achieve success in the music industry, Dean said, whether an artist is signed to a major label and on Spotify, or independent and on YouTube. It's about the business plan ー and monetizing everything from merchandise to touring.
"That's why I left the music industry for so long, to diversify my portfolio and get into designing cars, watches, fashion ー just different things so I don't have that much pressure on me when I'm doing music. It's a thing that's fun," he added.
Beyond the music industry, Dean has a passion for the arts.
Along with Keys, he founded The Dean Collection, an organization that aims to support aspiring artists and democratize art, often through grants and "No Commission" art fairs, which return all proceeds to the artists. [The Dean Collection's next event](https://dean-collection.com/#mainRoom) is scheduled for Dec. 6 and 7 during Miami Art Week.
Last year, CD sales grew for the first time since 2004, according to a new Recording Industry Association of America report. CDs were a leading format in the music industry in the 1990s when Spice Girls and TLC had us groovin'. If it feels like you've been hearing more golden oldies lately, you aren't alone. Classic music is having a serious moment, and it isn't likely to change any time soon. Baker Machado takes a closer look at what's driving this shift in the industry.
Lisa Whalen, managing director of automotive and mobility analysis at Morning Consult, joins Cheddar News to discuss Uber and Lyft's decision to enact price surcharges on riders.
A New Zealand couple who believed they had dug up the world’s largest potato had their dreams turned to mash after Guinness World Records wrote to say that scientific testing had found it wasn’t, in fact, a potato after all.
The Eiffel Tower has grown by six meters (nearly 20 feet) after engineers hoisted a new communications antenna at the very top of France’s most iconic landmark.
Two years into the pandemic, many of us have regained a sense of normalcy. However, those in the healthcare industry are still confronting the virus every day, dealing with the physical, mental and psychological stress of the ongoing pandemic. Ben Mirtes, CFO of Ingenovis Health and Lydia Mobley, a travel nurse with Faststaff, who has spent the last two years going from hotspot to hotspot, joined Cheddar’s Opening Bell to reflect on their experiences in healthcare, and discuss why they are optimistic about a path forward.
Catching you up on what you Need to Know on March 16, 2022, with updates on Ukraine and Russia, a container ship gets stuck in the Chesapeake Bay, Disney employees stage a walkout over the "Don't Say Gay" law in Florida, and NASA completes its first spacewalk of 2022.
Janet Balis, EY Marketing Practice Leader, joins Cheddar News at South by Southwest to break down what exactly the metaverse is, how brands can start to break into this experience, and why to keep the digital divide in mind as the metaverse grows.
Ukraine President Volodymyr Zelenskyy addresses the U.S. Congress today, enough of changing our clocks for Daylight Savings, and the Eiffel Tower gets a few feet taller. Here is all the news you Need2Know for Wednesday, March 16, 2022.
