Swizz Beatz: Young Creatives Can't Forget the 'Business' in Art Business
*By Chloe Aiello*
Even for Kasseem Dean ー a.k.a accomplished producer, rapper, and art enthusiast "Swizz Beatz" ー the hustle never stops.
And after more than two decades in the music industry, Dean's best advice for young creatives is to never forget the "business" part of the art industry.
"Understand the business that you're in. We devote so much time to the creative that we miss out on the business. So it's the music business, fashion business, art business ー and a lot of creatives miss the business part and they waste their time," Dean told Cheddar on Thursday.
The music mogul released "Poison" earlier this month. The studio album, his second, is his first release since since 2007, and features collaborations with Nas, Lil Wayne, and Kendrick Lamar, among other industry heavyweights.
Dean may be thriving, but he experienced struggles during his early days in the business ー and he more than understands how unforgiving it can be, especially in the age of streaming platforms like Spotify ($SPOT), [which famously pays artists very little to stream their music.](https://www.digitalmusicnews.com/2018/01/16/streaming-music-services-pay-2018/).
"There is no perfect way" to achieve success in the music industry, Dean said, whether an artist is signed to a major label and on Spotify, or independent and on YouTube. It's about the business plan ー and monetizing everything from merchandise to touring.
"That's why I left the music industry for so long, to diversify my portfolio and get into designing cars, watches, fashion ー just different things so I don't have that much pressure on me when I'm doing music. It's a thing that's fun," he added.
Beyond the music industry, Dean has a passion for the arts.
Along with Keys, he founded The Dean Collection, an organization that aims to support aspiring artists and democratize art, often through grants and "No Commission" art fairs, which return all proceeds to the artists. [The Dean Collection's next event](https://dean-collection.com/#mainRoom) is scheduled for Dec. 6 and 7 during Miami Art Week.
Melissa Eamer, founder and CEO of aging wellness brand Modern Age, joins Cheddar News to discuss the recent launch of its digital experience and flagship in New York City.
Danny Trejo is teaming up with Tostitos the once again for Cinco de Mayo. The actor and restaurateur is starring in the tortilla chip brand's commercial with Sofia Reyes to inspire others on how to celebrate the holiday. The "Machete" star joined Cheddar News to talk about the campaign. "I only do things I like, and I like Tostitos," he said. "You know, I love their Scoops. They don't break in the guacamole."
Award-winning chef and television host, Aarón Sánchez is hosting a new Spanish language cooking competition series El Sabor de Aarón. For the first time ever and entirely in Spanish, Aarón has recruited 20 professional chefs who will attempt to concoct the quintessential Hispanic "sabor" across every type of Hispanic cuisine. Chef Sánchez joined Cheddar News to talk about the new series dropping on Hogar de HGTV.
Every April 27th, we celebrate the treat that could be sweet but also be salty and has an array of dips to choose from. This National Pretzel Day, Philip Given, co-founder of The Pretzel Company, joined News Wrap's Food Stand to tell us all about the knotty treats.
After Thai rapper Milli took the Coachella stage to perform her hit single 'Mango Sticky Rice,' while simultaneously eating the dish, she unknowingly created the latest food craze. Eve Mokkarat, co-founder, and Bia Nattapatch, manager of NYC Thai restaurant Soothr, joined News Wrap's Food Stand to break down the dish!
New York City’s geography makes it particularly at risk to the impacts of climate change - like rising seas and subsequent flooding. The city has already experienced the effects of increasingly severe weather. In response, the city is building a plan to protect itself, from flood walls, to levees, to redesigning its coast.
Daisy Pitkin, author of "On The Line: A Story of Class, Solidarity, and Two Women's Epic Fight to Build a Union," joined Cheddar's Opening Bell to discuss her work as a union organizer at Workers United, helping Starbucks workers to organize. Pitkin expressed her enthusiasm for the recent labor push across the country, and explained how the movement can gain even more momentum in the future.
Catching you up on what you need to know on April 27, 2022, with Tesla stocks absorbing an initial hit following Elon Musk's purchase of Twitter, Russia pausing its natural gas supplies to Poland and Bulgaria, NASA's SpaceX Crew-4 mission taking off, and more.
Members-only home swapping network Kindred recently announced its launch alongside a $7.75 million seed round led by Andreessen Horowitz. Homeowners and renters can exchange homes on Kindred's platform, which the company says allows members to travel and take advantage of remote-work flexibility at the fraction of the cost of a hotel or rental home. Justin Palefsky and Tas Amina, co-founders of Kindred, join Cheddar News' Closing Bell to discuss.
