Swizz Beatz: Young Creatives Can't Forget the 'Business' in Art Business
*By Chloe Aiello*
Even for Kasseem Dean ー a.k.a accomplished producer, rapper, and art enthusiast "Swizz Beatz" ー the hustle never stops.
And after more than two decades in the music industry, Dean's best advice for young creatives is to never forget the "business" part of the art industry.
"Understand the business that you're in. We devote so much time to the creative that we miss out on the business. So it's the music business, fashion business, art business ー and a lot of creatives miss the business part and they waste their time," Dean told Cheddar on Thursday.
The music mogul released "Poison" earlier this month. The studio album, his second, is his first release since since 2007, and features collaborations with Nas, Lil Wayne, and Kendrick Lamar, among other industry heavyweights.
Dean may be thriving, but he experienced struggles during his early days in the business ー and he more than understands how unforgiving it can be, especially in the age of streaming platforms like Spotify ($SPOT), [which famously pays artists very little to stream their music.](https://www.digitalmusicnews.com/2018/01/16/streaming-music-services-pay-2018/).
"There is no perfect way" to achieve success in the music industry, Dean said, whether an artist is signed to a major label and on Spotify, or independent and on YouTube. It's about the business plan ー and monetizing everything from merchandise to touring.
"That's why I left the music industry for so long, to diversify my portfolio and get into designing cars, watches, fashion ー just different things so I don't have that much pressure on me when I'm doing music. It's a thing that's fun," he added.
Beyond the music industry, Dean has a passion for the arts.
Along with Keys, he founded The Dean Collection, an organization that aims to support aspiring artists and democratize art, often through grants and "No Commission" art fairs, which return all proceeds to the artists. [The Dean Collection's next event](https://dean-collection.com/#mainRoom) is scheduled for Dec. 6 and 7 during Miami Art Week.
Touring the remains of Eastern State Penitentiary in Philadelphia has long been a Halloween tradition, but this year there is an educational spin to the haunting experience. Sean Kelly, Eastern State Penitentiary historic site SVP, talked to Cheddar about the goal of this year's 'Halloween Nights' and why it is relevant to mass incarceration.
On this episode of 'Your Future Home', Ania Smith, TaskRabbit CEO, discusses TaskRabbit's recent revenue growth, how the company is increasing their taskers' earning potential, and its potential for greater global expansion.; Aaron Wagner, a former football player turned self-made real estate investor & Founder and Managing Partner of Wags Capital, breaks down the best first steps the average investor can take into the realm of real estate, and how wholesaling can be a smart investment.; Cheddar breaks down all the tips, tricks, and things to look out for when buying your first home.
Pearson CEO Andy Bird joined Cheddar's "Opening Bell" to talk about a new partnership with famed recording artist manager Simon Fuller to launch a new performing arts school, the Academy of Pop, focused on cultivating the next round of rising stars. While the school will focus predominantly on the arts, Fuller said Bird wanted to partner with the learning company Pearson to add structure to the curriculum. "I think in many areas, the performing arts have suffered within education, and so part of our goal is to sort of put the 'A' into STEM and turn it into STEAM," he said. The first studio is slated to open in Hollywood.
Assistant Professor of Journalism at San Francisco State University, Lourdes Cárdenas, joined Cheddar News to discuss San Francisco State University launching a new bilingual journalism major.
On this epsiode of ChedHER: COO of Exile discusses the company's mission of creating original content for audiences across the U.S. and Latin America; Community Impact Region Lead, Executive Director at JPMorgan Chase breaks down the firm's commitment to racial equity; President of Myriad Genetics explains how to expand access to genetic testing for all women.
Nicole Lambert, President at Myriad Genetics joins ChedHER to discuss how to expand access to genetic testing for all women, and how her experience as a 'pre-vivor' motivates her role in the industry.
Noreen Hernandez, Community Impact Region Lead, Executive Director at JPMorgan Chase, joins ChedHER to discuss the firm's commitment to racial equity and what needs to be done to close the racial wealth gap.
Tere Perez, COO of Exile, joins ChedHER to discuss the company's mission of creating original content for audiences across the U.S. and Latin America, and how the team is empowering Hispanic creators.
Carlo and Baker cover Facebook's big rebrand, the latest on Biden's economic agenda and more. Plus, ranking the best Halloween candy and the worst couple's costumes.
