Swizz Beatz: Young Creatives Can't Forget the 'Business' in Art Business
*By Chloe Aiello*
Even for Kasseem Dean ー a.k.a accomplished producer, rapper, and art enthusiast "Swizz Beatz" ー the hustle never stops.
And after more than two decades in the music industry, Dean's best advice for young creatives is to never forget the "business" part of the art industry.
"Understand the business that you're in. We devote so much time to the creative that we miss out on the business. So it's the music business, fashion business, art business ー and a lot of creatives miss the business part and they waste their time," Dean told Cheddar on Thursday.
The music mogul released "Poison" earlier this month. The studio album, his second, is his first release since since 2007, and features collaborations with Nas, Lil Wayne, and Kendrick Lamar, among other industry heavyweights.
Dean may be thriving, but he experienced struggles during his early days in the business ー and he more than understands how unforgiving it can be, especially in the age of streaming platforms like Spotify ($SPOT), [which famously pays artists very little to stream their music.](https://www.digitalmusicnews.com/2018/01/16/streaming-music-services-pay-2018/).
"There is no perfect way" to achieve success in the music industry, Dean said, whether an artist is signed to a major label and on Spotify, or independent and on YouTube. It's about the business plan ー and monetizing everything from merchandise to touring.
"That's why I left the music industry for so long, to diversify my portfolio and get into designing cars, watches, fashion ー just different things so I don't have that much pressure on me when I'm doing music. It's a thing that's fun," he added.
Beyond the music industry, Dean has a passion for the arts.
Along with Keys, he founded The Dean Collection, an organization that aims to support aspiring artists and democratize art, often through grants and "No Commission" art fairs, which return all proceeds to the artists. [The Dean Collection's next event](https://dean-collection.com/#mainRoom) is scheduled for Dec. 6 and 7 during Miami Art Week.
Carlo and Baker discuss the fallout from Tuesday's election and the flashing warning sign for Dems ahead of the midterms. Also, a big 2A case at the Supreme Court, Aaron Rodgers has Covid and is in big trouble, and a first for the MCU.
It's the most wonderful time of the year, well at least for some people. Yes, it's true that the holiday season can often be a great time to spend with loved ones, but many are finding themselves more stressed out than usual. Michelle Chalfant, licensed therapist and host of the podcast 'The Adult Chair' joins Cheddar News to talk about what's got people stressed. For more tips on how to manage stress visit www.theadultchair.com.
As we move closer toward the end of 2021, many people have moved forward with their lives in an effort to put 2020 behind them. But it turns out, some people are still struggling with the pressures associated with a post-pandemic society. According to a new poll by the American Psychological Association, 32% of American adults are still stressed by the pandemic and it turns out, some of that may have to do with your job. Ted Guastello, chief strategy officer with AMFM Healthcare joins Cheddar News to discuss.
Citi and Getty Images are teaming up to create a new toolkit featuring diverse images. The goal is to offer marketers and companies the opportunity to feature authentic representation, culture, and identity in advertising. The 'Diversity, Equity, & Inclusion Imagery Toolkit' will be available in multiple markets around the globe, including the United Kingdom, Singapore, Mexico, and Hong Kong. Tristen Norman, head of creative insights for the Americas at Getty Images to talk about the partnership.
A new article in The Hollywood reporter is shining a light on the sexism and harassment female comics face in the stand-up community. It also points to the failed attempts women have had in the industry to gain the support of the #MeToo movement. Mona Shaikh, comedian and producer of 'Minority Reportz' at New York Comedy Festival was featured in that article and joins Cheddar News to talk about this issue.
Lucid Motors takes Cheddar News anchor Ken Buffa behind the scenes to showcase how their electric vehicles are made. They also shared when the luxury EVs will be delivered to pre-order customers.
Carlo and Baker discuss the election results across the country, including a Republican comeback in Virginia -- and possibly NJ -- plus the CDC gives the go-ahead for child vaccinations, Atlanta wins the World Series and more.
