Swizz Beatz: Young Creatives Can't Forget the 'Business' in Art Business
*By Chloe Aiello*
Even for Kasseem Dean ー a.k.a accomplished producer, rapper, and art enthusiast "Swizz Beatz" ー the hustle never stops.
And after more than two decades in the music industry, Dean's best advice for young creatives is to never forget the "business" part of the art industry.
"Understand the business that you're in. We devote so much time to the creative that we miss out on the business. So it's the music business, fashion business, art business ー and a lot of creatives miss the business part and they waste their time," Dean told Cheddar on Thursday.
The music mogul released "Poison" earlier this month. The studio album, his second, is his first release since since 2007, and features collaborations with Nas, Lil Wayne, and Kendrick Lamar, among other industry heavyweights.
Dean may be thriving, but he experienced struggles during his early days in the business ー and he more than understands how unforgiving it can be, especially in the age of streaming platforms like Spotify ($SPOT), [which famously pays artists very little to stream their music.](https://www.digitalmusicnews.com/2018/01/16/streaming-music-services-pay-2018/).
"There is no perfect way" to achieve success in the music industry, Dean said, whether an artist is signed to a major label and on Spotify, or independent and on YouTube. It's about the business plan ー and monetizing everything from merchandise to touring.
"That's why I left the music industry for so long, to diversify my portfolio and get into designing cars, watches, fashion ー just different things so I don't have that much pressure on me when I'm doing music. It's a thing that's fun," he added.
Beyond the music industry, Dean has a passion for the arts.
Along with Keys, he founded The Dean Collection, an organization that aims to support aspiring artists and democratize art, often through grants and "No Commission" art fairs, which return all proceeds to the artists. [The Dean Collection's next event](https://dean-collection.com/#mainRoom) is scheduled for Dec. 6 and 7 during Miami Art Week.
Jill Wagner is joined by Baker to talk about kids and vaccines: we finally know how many young kids are getting vaccinated. Plus, Democrats are working on a Plan B for paid family leave. And the salad chain Sweetgreen goes public.
Miami's biggest Latin music festival is back next month. Vibra Urbana is kicking off its two-day, star-studded show on December 18 and 19. Puerto Rican veteran Don Omar is among the top headliners of the event. Javier Caso, co-founder of Vibra Urbana Festival, joins Cheddar News to preview the event.
Bitcoin is getting a makeover. It's the first upgrade in four years for the cryptocurrency. The Taproot update offers greater transaction privacy and efficiency and will unlock the potential for smart contracts. Jeff Roberts, executive editor of Decrypt, joins Cheddar News to breakdown what this upgrade means for investors.
The nation's largest alcohol e-commerce and delivery platform is getting even bigger. Drizly is now collaborating with 7-Eleven to deliver alcohol in under 60 minutes from 7-eleven's 1,200 stores. The companies plan to expand the collaboration in the coming months. Cathy Lewenberg, COO at Drizly, joins Cheddar News to talk about the new collaboration.
Congress declared November as National Hip Hop History Month, the bill was co-sponsored by Congresswoman Maxine Waters and Congressman Jamaal Bowman. Rocky Bucano, executive director and president of the Universal Hip Hop Museum, joins Cheddar News to talk about the genre's impact on pop culture.
Netlify, a platform that builds, deploys and hosts websites and apps, raised $105 million dollars in a Series D round, now valuing the company at $2 billion. Along with the funding, Netlify is also announcing the acquisition of the company OneGraph. Netlify says OneGraph's technology will drive a new wave of innovation on its platform, by making it easier to compose apps with the best developer tools available. Netlify co-founder and CEO Matt Biilmann joined Cheddar News' Closing Bell to discuss.
Chip Paucek, CEO and co-founder of 2U, an educational tech company, joined Cheddar's "Closing Bell" to talk about the company's $800 million acquisition of online course provider edX featuring curriculum from Harvard and MIT. He noted that added services will provide 2U users with high quality, free options. "Us coming together with edX should allow us to really continue to drive affordability for people to unlock their own potential in a variety of different kinds of programs," he said.
