Swizz Beatz: Young Creatives Can't Forget the 'Business' in Art Business
*By Chloe Aiello*
Even for Kasseem Dean ー a.k.a accomplished producer, rapper, and art enthusiast "Swizz Beatz" ー the hustle never stops.
And after more than two decades in the music industry, Dean's best advice for young creatives is to never forget the "business" part of the art industry.
"Understand the business that you're in. We devote so much time to the creative that we miss out on the business. So it's the music business, fashion business, art business ー and a lot of creatives miss the business part and they waste their time," Dean told Cheddar on Thursday.
The music mogul released "Poison" earlier this month. The studio album, his second, is his first release since since 2007, and features collaborations with Nas, Lil Wayne, and Kendrick Lamar, among other industry heavyweights.
Dean may be thriving, but he experienced struggles during his early days in the business ー and he more than understands how unforgiving it can be, especially in the age of streaming platforms like Spotify ($SPOT), [which famously pays artists very little to stream their music.](https://www.digitalmusicnews.com/2018/01/16/streaming-music-services-pay-2018/).
"There is no perfect way" to achieve success in the music industry, Dean said, whether an artist is signed to a major label and on Spotify, or independent and on YouTube. It's about the business plan ー and monetizing everything from merchandise to touring.
"That's why I left the music industry for so long, to diversify my portfolio and get into designing cars, watches, fashion ー just different things so I don't have that much pressure on me when I'm doing music. It's a thing that's fun," he added.
Beyond the music industry, Dean has a passion for the arts.
Along with Keys, he founded The Dean Collection, an organization that aims to support aspiring artists and democratize art, often through grants and "No Commission" art fairs, which return all proceeds to the artists. [The Dean Collection's next event](https://dean-collection.com/#mainRoom) is scheduled for Dec. 6 and 7 during Miami Art Week.
Carmine Satabella, Interior Designer & Television Host, joins Your Future Home to break down how to get the most out of your winter decor this year and basic kitchen fundamentals that go a long way.
Many people are quitting their jobs just to have the flexibility of working from anywhere. A new survey conducted by The Conference Board reveals of those who have quit during the pandemic, 1 in 4 did so for the ability to work remotely. Rebecca Ray, executive vice president of Human Capital at The Conference Board, joined Cheddar to discuss why workplace flexibility is so important to employees, and how companies can better support the desires of their workers.
Chris Willman, Features Editor for Variety, discusses changes within the music industry and how venues can provide a safer environment for concert-goers.
On this episode of ChedHER: Senior Cybersecurity Strategist at VMware explains the biggest trends and threats in cybersecurity going into 2022; Head of Consumer Banking Diverse Segment at JPMorgan Chase breaks down her experience climbing the career ladder in finance, and how JPMorgan Chase is helping minority communities thrive; New York City-based stand-up comic Elyse DeLucci talks how she's creating a stand-up act that's relatable for busy, working moms out there.
New York City-based stand-up comic Elyse DeLucci joins ChedHER to discuss how she's creating a stand-up act that's relatable for busy, working moms out there, and how comedy became an outlet from her corporate career.
Melissa Hotzoglou, Head of Consumer Banking Diverse Segment at JPMorgan Chase, joins ChedHER to discuss her experience climbing the career ladder in finance, and how JPMorgan Chase is helping minority communities thrive.
It's Friday at long last. Jill and Carlo cover the latest on Omicron, including a possible superspreader event in NYC. Plus, previewing the November jobs report, a new Zoom feature no one asked for, and when it's no longer a good idea to eat Thanksgiving leftovers.
Stock markets around the world continue to be impacted by fears of the new Omicron COVID-19 variant. President Biden today reiterated his stance that the new strain is cause for concern, but not cause for panic. Wells Fargo Investment Institute Global Equity Strategist Scott Wren joined Cheddar News' Closing Bell to discuss.
