Swizz Beatz: Young Creatives Can't Forget the 'Business' in Art Business
*By Chloe Aiello*
Even for Kasseem Dean ー a.k.a accomplished producer, rapper, and art enthusiast "Swizz Beatz" ー the hustle never stops.
And after more than two decades in the music industry, Dean's best advice for young creatives is to never forget the "business" part of the art industry.
"Understand the business that you're in. We devote so much time to the creative that we miss out on the business. So it's the music business, fashion business, art business ー and a lot of creatives miss the business part and they waste their time," Dean told Cheddar on Thursday.
The music mogul released "Poison" earlier this month. The studio album, his second, is his first release since since 2007, and features collaborations with Nas, Lil Wayne, and Kendrick Lamar, among other industry heavyweights.
Dean may be thriving, but he experienced struggles during his early days in the business ー and he more than understands how unforgiving it can be, especially in the age of streaming platforms like Spotify ($SPOT), [which famously pays artists very little to stream their music.](https://www.digitalmusicnews.com/2018/01/16/streaming-music-services-pay-2018/).
"There is no perfect way" to achieve success in the music industry, Dean said, whether an artist is signed to a major label and on Spotify, or independent and on YouTube. It's about the business plan ー and monetizing everything from merchandise to touring.
"That's why I left the music industry for so long, to diversify my portfolio and get into designing cars, watches, fashion ー just different things so I don't have that much pressure on me when I'm doing music. It's a thing that's fun," he added.
Beyond the music industry, Dean has a passion for the arts.
Along with Keys, he founded The Dean Collection, an organization that aims to support aspiring artists and democratize art, often through grants and "No Commission" art fairs, which return all proceeds to the artists. [The Dean Collection's next event](https://dean-collection.com/#mainRoom) is scheduled for Dec. 6 and 7 during Miami Art Week.
Neil Young has come up with an ultimatum for Spotify: his music or Joe Rogan’s podcast. This comes over concerns that the podcast is spreading COVID-19 vaccine misinformation to its listeners. "The Joe Rogan Experience," which is exclusive to Spotify, is currently the number one streamed podcast on the platform.
The American Federation Teachers Union has announced its latest partnership with NewsGuard in efforts to help educators play a greater role in deciphering facts from fiction that students see online. They say the goal is to help students build critical-thinking skills while also teaching them the importance of media literacy. Executive Vice President of Partnerships at NewsGuard, Sarah Bandt, joined Cheddar to talk more.
Doctor Caroline Leaf has created a 21-day program, consisting of five simple, but mindful, steps designed to rid our minds of toxic thoughts, anxiety, and depression. This brain detox is scientifically proven to impact one's happiness and success. Doctor Caroling Leaf, neuroscientist, author, and speaker at Switch Your Brain, joins Cheddar News to discuss.
The memoir, "COMPROMISED: Counterintelligence and the Threat of Donald J. Trump", tells a familiar story from a bit of a different source: Peter Strzok himself, former FBI Counterintelligence Agents and Agency Veteran who spent most of his very long career investigating some of the most controversial inquiries, most notably in recent American history. Those inquiries were Hillary Clinton's email to even Trump Russia investigations. Former FBI Agent and Author of "Compromised" Peter Strzok, joined Cheddar to discuss more.
Foodable Labs data shows restaurants that started offering vegan options saw a 13% increase in traffic. According to this 2018 study, 51% of U.S. restaurants now offer vegan options, and we can expect that number to keep rising. This week, one plant-based, fast-casual restaurant celebrates the grand opening of their first brick-and-mortar store in New York City: PLNT Burger. Ben Kaplan, CEO of PLNT Burger, joins Cheddar News to discuss.
Commercial and residential buildings account for 13% of carbon emissions in the U.S., according to the EPA, and one company says it has a solution. Runwise says it has updated the boiler and heating systems of thousands of buildings, and that its technology not only lowers carbon output but also saves landlords money. Lee Hoffman, Co-Founder and COO of Runwise, joined Cheddar Climate to discuss.
Kirsten Jordan, real estate broker and star of 'Million Dollar Listing New York,' joins Cheddar News to talk about the state of New York City real estate, tips for homebuyers, and season 9 of the Bravo show.
No. 2 pencils or Scantron bubble sheets are a thing of the past for the SATs. Priscilla Rodriguez, head of college readiness assessment for the College Board, joined Cheddar News Wrap to talk about the modern overhaul of the college entrance exam. On top of the change to an all-digital format and shorter time limit, the latest iteration will feature updates to help with flexibility and security. "As we've built our own digital testing platform, the app the students will do this on, we built this with security at the core," Rodriguez said. "And, in going digital we can do something we can't do today, which is, give every student who's taking the SAT, let's say in a given day, even in a given room in a school, a different version of the SAT."
