Swizz Beatz: Young Creatives Can't Forget the 'Business' in Art Business
*By Chloe Aiello*
Even for Kasseem Dean ー a.k.a accomplished producer, rapper, and art enthusiast "Swizz Beatz" ー the hustle never stops.
And after more than two decades in the music industry, Dean's best advice for young creatives is to never forget the "business" part of the art industry.
"Understand the business that you're in. We devote so much time to the creative that we miss out on the business. So it's the music business, fashion business, art business ー and a lot of creatives miss the business part and they waste their time," Dean told Cheddar on Thursday.
The music mogul released "Poison" earlier this month. The studio album, his second, is his first release since since 2007, and features collaborations with Nas, Lil Wayne, and Kendrick Lamar, among other industry heavyweights.
Dean may be thriving, but he experienced struggles during his early days in the business ー and he more than understands how unforgiving it can be, especially in the age of streaming platforms like Spotify ($SPOT), [which famously pays artists very little to stream their music.](https://www.digitalmusicnews.com/2018/01/16/streaming-music-services-pay-2018/).
"There is no perfect way" to achieve success in the music industry, Dean said, whether an artist is signed to a major label and on Spotify, or independent and on YouTube. It's about the business plan ー and monetizing everything from merchandise to touring.
"That's why I left the music industry for so long, to diversify my portfolio and get into designing cars, watches, fashion ー just different things so I don't have that much pressure on me when I'm doing music. It's a thing that's fun," he added.
Beyond the music industry, Dean has a passion for the arts.
Along with Keys, he founded The Dean Collection, an organization that aims to support aspiring artists and democratize art, often through grants and "No Commission" art fairs, which return all proceeds to the artists. [The Dean Collection's next event](https://dean-collection.com/#mainRoom) is scheduled for Dec. 6 and 7 during Miami Art Week.
Actor, entertainer, and hip hop icon Queen Latifah is partnering with It's Bigger Than Me, an initiative with the goal of ending the stigma around obesity. She joined Cheddar News to discuss how she is working toward educating others and having important conversations about the social struggles that come with obesity. “We can’t let the Queen Latifah’s of the world not exist. We need people to care about other people," the "Hustle" star said.
Sarah Warbelow, legal director for Human Rights Campaign, joins Cheddar News to discuss why advocates want to overturn the FDA's rule restricting gay and bisexual men from donating blood.
Actor Jamie Chung joins Cheddar News to talk about her upcoming projects and her new partnership with Duracell helping parents learn more about hidden dangers in their home. But that's not all, she plays a fun game with us too!
Child care marketplace startup Kinside announced raising $12 million in a Series A round led by venture capitalists who are mothers themselves. The company aids parents searching for affordable child care easier by providing concierge support in a marketplace of verified professionals and helping them tap into flexible spending accounts (FSA) and other benefits. Founder and CEO Shadiah Sigala joined Cheddar News to talk about the fresh funds and the ongoing effects of the pandemic on the care of young children.
When it comes to diversity in children's toys, we have come a long way as a society but we still have a ways to go. One group of students decided to take matters into their own hands. Truly You! Character Creator is a fashion illustration activity set made for youth by youth. Lindsay Buckingham, one of the toy’s creators, sat down with Cheddar News to talk all about it.
David Levine, elections integrity fellow with Alliance for Securing Democracy, joins Cheddar News to discuss Politico's bombshell finding revealing the RNC's plan to contest the elections.
Perfect for Pride Month, Hulu’s "Fire Island" is a queer take on Jane Austen’s Pride and Prejudice. The cast of the gay rom-com, Joel Kim Booster, Bowen Yang, Conrad Ricamora, and Matt Rogers, joined Cheddar News to discuss the groundbreaking film. "I had to write it completely and have something to point to, to say this is the story, this is actually good, this is something that people will want to watch," said the writer and star Booster. "And so it took a long time, but I'm very lucky and blessed that I had a lot of people along the way who believed in it."
Catching you up on today’s entertainment headlines with CBS in the works to replace James Corden on the "The Late Late Show," "Top Gun: Maverick" facing a copyright lawsuit, Neve Campbell not returning to "Scream 6" over a disagreement about her salary, and more.
