Solar power is the fastest growing part of the global energy industry. Inderpreet Wadhwa, CEO of Azure Power, one of the largest solar power producers in India, sat down with us to discuss why India is well positioned to capitalize on the trend.
Wadhwa emphasizes that over 200 million people in India do not have electricity. He says there is a lot of potential because solar radiation is available in most parts of the country, and India has over 300 days of sun. The fact that India is an emerging economy and has to build new infrastructure is another advantage, he says, because the country can "leapfrog" coal industry infrastructure.
For Azure Power, it is important to work closely with the government. Wadhwa says energy in India is highly regulated so they need favorable government policy. 90% of the company's contracts are with the government. With the price of solar much cheaper than energy consumed in many industries, Wadhwa says they are now doing more commercial contracts with industries such as the hotels.
Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
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