Amy Avery, Chief Intelligence Officer for Droga5, and Jeanine Poggi, media reporter for Ad Age, share their thoughts on the most and least successful ads that aired during the big game.
Poggi believes Tide won the night, inserting itself into other successful commercial campaigns. Poggi and Avery both loved Amazon's Alexa ad. Avery says the biggest loser of the night was Ram Trucks. The company used the voice of Martin Luther King Jr. in its commercial, sparking criticism from many viewers.
Hollywood closed out an up and down 2023 with “Wonka” regaining No. 1 at the box office, strong sales for “The Color Purple” and an overall $9 billion in ticket sales that improved on 2022’s grosses but fell about $2 billion shy of pre-pandemic norms.
2024 is the Year of the Dragon for the Lunar New Year, which kicks off February 10. To commemorate the occasion, the U.S. Post Office unveiled a new dragon stamp.
