St. Louis-based clothing brand Summersalt just raised $17.3 million in Series B funding and its founder and CEO said the company's goal is to "provide joy in all of our products."
The company, which launched in 2017 with a line of direct-to-consumer swimwear, uses recycled materials in its popular $95 swimsuits.
"We would never say never [about partnering with a company like Walmart or Amazon] but really the roadmap moving forward is to speak directly to our consumers, cut out the middle-man, and offer a better product for a better price," CEO Lori Coulter told Cheddar. Coulter, a former design professor and swimwear designer, founded Summersalt with marketing and brand consultant Reshma Chattaram Chamberlin.
Summersalt's second round of funding was led by Utah-based venture capital firm Mercato Partners. It last raised $8 million in April in a Series A round and is backed by firms including Founders Fund and Lewis and Clark Ventures.
"We're super excited about the funding," Coulter said. "The main thing we're doing is to continue to deliver on our promise to provide joy in all of our products, to infuse joy in all of our products that we're expanding to."
Since its launch with swimwear, Summersalt has expanded to travel-wear and sleepwear. Chattaram Chamberlin said in a press release "from the moment we launched Summersalt our goal was to own every corner of our customer's suitcase and with this latest round of funding we are one step closer to this."
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One of the most self-made and success stories in the country, Emma Grede, has worked along with the Kardashian Jenner family on many of their best-known brands. Grede, CEO and co-founder of Good American, gave back to the next generation of business leaders as a featured speaker at the Chase for Business Make Your Move summit last week. She spoke with Cheddar News about her career, her company's fashion brand, working with the famous Kardashian-Jennifer family and balancing her own family life.
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