Sandra Makarem and Emily Khasidy were friends for 15 years before they went into business together. The two are co-founders of The Collective Child, a membership-based subscription box for kid's clothing. The pair says they want to help busy moms have fun while picking out clothes for their kids. The target market is working mothers who are bored with the traditional shopping experience or time-starved. When asked how The Collective Child competes with others in the space and traditional retail, the pair explains that their company offers a personalized experience. They work to understand the consumer and use machine learning to cater to their millennial moms. The moms don't want to compromise on experience or quality and The Collective Child takes all feedback and incorporates it into future purchasing and design options.

Share:
More In Business
Microsoft Is Having Its ‘iPhone Moment’
Jason Moser, analyst and adviser at the Motley Fool, shares thoughts on recent tech earnings, including what’s behind Google’s share price drop and why A.I. could be Microsoft’s ‘iPhone moment.’
Is Big Tech Keeping Kids Safe Online?
CEOs of social media platforms like Facebook, TikTok, and more meet with lawmakers Wednesday about how they are protecting children from sexual exploitation.
Amazon to iRobot: iCannot Buy You
Amazon blamed "regulatory hurdles" for calling off its proposed acquisition of robot vacuum maker iRobot. Not even a Roomba could clean up the deal's antitrust scrutiny.
Load More