While some brands are gearing up for Cyber Monday and Black Friday, others are preparing for Green Wednesday. "Weed Wednesday," as it is sometimes called, is "the perfect confluence of people wanting weed," Weedmaps culture editor Nicolas Juarez told Cheddar.
Green Wednesday makes sense, he said, because it's "the day before Thanksgiving, where it's travel-filled, shopping-filled, stress-filled — you're going home to Thanksgiving, where it can be tense."
Weedmaps, founded in 2008, is a technology company that allows users to review cannabis strains, locations, and especially on Green Wednesday, deals.
Juarez said the app sees a 53 percent increase for in-store pickups and a 30 percent increase in users looking at dispensaries on the shopping day. He said there are a myriad of deals offered, ranging from 50 percent off to buy two get one free, which may be especially appealing for California users ahead of the tax increase on Jan. 1, 2020.
Weedmaps is not alone in seeing a jump in the activity on the cannabis-inspired shopping day. Sales on 2018's Green Wednesday was reportedly 63 percent higher than the average Wednesday.
"It's an opportunity to target a new customer, who hopefully will become a returning customer," he said.
While marijuana and CBD gifts may become more popular this holiday season, there still is risk involved. Federal law still prohibits THC, and CBD in food and drink is still illegal. However, more states than ever have legalized cannabis products, leaving gift-givers and recipients in limbo.
But with availability rising, and growing support for legalization, Juarez says the holidays will be "a great time to try a new product."
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
