Streetwear Brand Champion Remakes Itself in eSports

Champion, the apparel company that has regained life as a cool-kid staple, is partnering with eSports teams. Champion's president of sports apparel John Fryer called gaming a "global phenomenon." For full interview [click here](https://cheddar.com/videos/champion-jumps-into-e-sports-with-team-dignitas-deal).

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Streetwear Brand Champion Remakes Itself in eSports

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