Champion, the apparel company that has regained life as a cool-kid staple, is partnering with eSports teams. Champion's president of sports apparel John Fryer called gaming a "global phenomenon." For full interview [click here](https://cheddar.com/videos/champion-jumps-into-e-sports-with-team-dignitas-deal).
Share:
More In Business
American Workers on Strike More Than Doubled in 2023
From actors to autoworkers, the phrase "strike while the iron is hot" gained a whole new meaning.
What Makes the 'Magnificent Seven' So Magnificent
From Nvidia to Microsoft, Gil Luria, D.A. Davidson senior research analyst, breaks down the Magnificent Seven, plus whether the Vision Pro can move the needle for Apple.
CEO of ~Pourri on Creating a Profitable Business
Suzy Batiz, founder and CEO of ~Pourri, discusses creating Poo-Pourri, building out multiple businesses, and why she believes any problem can be overcome.
Newly Appointed Interim CEO of Lightspeed
Fresh off his unanimous appointment as interim CEO, Dax Dasilva shares his strategy for Lightspeed and why growth and profitability are his biggest focus.
The Consumer ‘Debt Bubble’ Could Become a Market Concern
Eddie Ghabour, co-founder and owner of KEY Advisors Wealth Management, explains why he’s investing in India, what could happen if inflation rises again, and the long-term ‘debt bubble’ looming.
Plush of the Titans: Build-A-Bear and Squishmallows Are Suing Each Other
The company behind Squishmallows says Build-A-Bear's new Skoosherz toys are a copy of their own plushies. Build-A-Bear filed their own suit basically responding, "No they're not!"
The Fight Against AI Might Be Earlier Than We Thought
While tech employees worry about artificial intelligence taking over their jobs, Microsoft says Iran, North Korea, and more U.S. adversaries are beginning to use AI in cyber spying.
Pop-Tart Inventor William Post Dead at 96
The self-proclaimed "only Post who worked at Kellogg" was a military veteran who fought in World War II before inventing everyone’s favorite fruit-filled breakfast ravioli.
Eat Your Way to a Long, Healthy Life
Dr. Joseph Antoun, CEO of L-Nutra, discusses how his company is creating scientific-backed products to boost longevity through diet.
